About Luminex
Quiet luxury, precise service, and architecture designed around light.
Luminex is positioned as a future-facing hospitality brand: restrained in tone, elevated in detail, and built to make every public touchpoint feel premium before operations are layered in.
Refined brand world
Gold, silver, charcoal, and warm white tones create a polished identity without drifting into sterile minimalism.
Hospitality-led pacing
The layout alternates drama with breathing room so each section feels composed, not crowded or generic.
Direct-book confidence
Every high-intent CTA points cleanly into the existing MadeThis checkout flow while preserving the hotel illusion.
Operational position
Part 1 handles the public luxury experience. Part 2 will add booking and management logic.
This rollout intentionally focuses on the premium storefront shell first: visual system, marketing narrative, room merchandising, and conversion paths. Reservation workflows and the dashboard stay scoped for the next task.
Stay connected
Reservations, private events, and concierge notes.
Oceanfront Avenue 18, Santorini Quarter
+251 11 667 4400
reservations@luminexhotels.com